Bowling Green State University
Marketing Strategist
10.2021-Present
Marketing Director
07.2020-Present
Managed multi-channel marketing strategy and team contributing to $4+ million annual revenue.
Improved and managed Google reviews strategy, doubling reviews for 10 locations.
Managed client specialist and marketing content producer.
Coordinated with creative team to generate dynamic marketing content for print and email campaigns, podcast, social media, and video.
Collaborated with SEO vendor to execute philanthropic community marketing campaigns to achieve SEO and reputation goals.
CHARLES E. BOYK
LAW OFFICES
Marketing Director
07.2020-10.2021
Managed multi-channel marketing strategy and team contributing to $4+ million annual revenue.
Improved and managed Google reviews strategy, doubling reviews for 10 locations.
Managed client specialist and marketing content producer.
Coordinated with creative team to generate dynamic marketing content for print and email campaigns, podcast, social media, and video.
Collaborated with SEO vendor to execute philanthropic community marketing campaigns to achieve SEO and reputation goals.
SUSAN G. KOMEN NORTHWEST OHIO
Marketing and Communication Manager
01.2016 – 07.2020
Raised more than $3 million by boosting brand awareness and generating donations while managing internal and external cross-platform marketing campaigns and programs.
Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
Secured $1,000,000+ of in-kind donations from print, news media, and advertising vendors.
Maintained a core constituency of 45,000 people, while building personal relationships with key constituents.
More than 21 percent increase in social media engagement.
45+ radio and television interviews annually.
Led media relations strategy and acted as lead spokesperson.
Produced high-quality marketing collateral, including a semi-annual print newsletter, emails marketing, and advertising collateral for print, digital, outdoor, television, and OTT.
SUSAN G. KOMEN COLUMBUS
Marketing and Communication Manager
10.2018-06.2019
Produced, wrote, and published affiliate email and social media fundraising efforts.
Developed and executed marketing and communication strategy.
Met with key stakeholders and manager to develop immediate, short term, and long term plans.
Executed design and writing collateral for special events.
FREELANCE
Writing and Design Contractor
06.2012-12.2015
The Andersons, Inc.
Designed, wrote, and produced direct-mail communications, marketing materials, and trade show displays for the Grain Division.
Established relationships with new vendors, reduced costs, and increased quality.
Hanson, Inc.
Worked as a member of a writing team to overhaul all website copy for the Ohio-based health care provider ProMedica.
Wrote keyword-rich copy balancing SEO needs with accessibility and readability.
Conducted in-depth research on a variety of medical topics, wrote expert pieces, descriptions, and captions, and worked with the team to edit and proofread all copy to ensure a unified voice.
Beeline and Blue
Designed marketing and promotional materials, developed communication assets, and consulted on media relations.
Coordinated day-of details for open house event.
Managing
Strategic planning
Enhanced guest experience by quickly resolving issues and handling guest concerns.
WebArt
Wrote blog posts and web copy for health-based clients throughout the Midwest, specifically for long-term care and assisted living facilities
TOLEDO REGIONAL CHAMBER OF COMMERCE
Communication Coordinator / EPIC Toledo Interim Executive Director
03.2012-02.2014
Led marketing strategy for all Toledo Regional Chamber of Commerce brands Toledo Regional Chamber of Commerce, EPIC Toledo, Small Business Development Center, Institute for Leadership & Advocacy
Effectively leveraged outside partnerships and available resources to produced the EPIC ROCKS rock concert/fashion show attracting more than 800 guests.
Communicated effectively with vendors, customers and members of media organizations via weekly newsletters and social media posts.
Reinforced organizational vision and mission with innovative and fresh communication style.
Wrote, created, and distributed weekly internal and external communications to TRCC constituents
WTOL 11 TV
New Media Content Director
03.2011-01.2012
Gathered, processed, and wrote news content under deadline.
Managed news content distribution to online channels and social media platforms, growing station social media followers by 17 percent.
Streamlined functions by developing and implementing processes and task management systems for a team of six digital media associates and producers.
Maintained content marketing calendar and managed creation and delivery of all deliverables.
Education
The University of Findlay
Bachelor of Arts: Public Relations
Minor: Accounting
Summa Cum Laude
Certifications
Digital Marketing Institute – 2021
Professional Certificate in Digital Marketing
American Marketing Association – 2021
Professional Certified Marketer (PCM)
Volunteering
Toledo Alliance for the Performing Arts (TAPA)
July 2020 – Present
Trustee & Board Member
Diversity, Equity, Access, and Inclusion Committee Member
Toledo Pride
November 2019 – Present
Steering Committee Member
Strategy and Development Chair
Greater Toledo Community Foundation
June 2018 – November 2020
SPARK: Founding Member and Steering Committee Member
Toledo Museum of Art
Sept 2016 – April 2018
Circle 2445 Board Member, Programming Committee Co-Chair
EPIC Toledo
2017
Member of the Diversity and Inclusion Committee
The University of Findlay
Bachelor of Arts: Public Relations
Minor: Accounting
Summa Cum Laude