INTRO
The major theme of Boyk Law's ongoing marketing strategy has been to "Win Google". The firm's SEO vendor, BluShark Digital, encouraged the firm to focus on beefing up the number of Google My Business (GMB) reviews for each of Boyk Law's 10 GMB locations.
The staff resisted, saying they did not feel comfortable asking clients for reviews.
I developed this campaign in order to remove a bit of the awkwardness and also to give the firm a fun reason to contact and engage current and former clients.
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I manage the Boyk Law social media accounts through Buffer, which allows me to easily track campaign metrics, schedule daily posts across our accounts, and follow up with engagements.
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Firm owner, Chuck Boyk, was eager to try his hand at a subtle form of influencer marketing by launching a podcast. The format was intended to blend legal storytelling with compelling local guests.
It has since evolved into an outlet for Chuck's personal networking.