Desmond L. Strooh

Beeline and Blue Open House

Des Moines, Iowa

- ROLE

Event coordinator, graphic designer, public relations manager


- DATE

March 2014


- TYPE

Graphic Design, Layout, Copy Writing, Public Relations, Media Relations, Event Coordination, Email Marketing


- URL

http://beelineandblue.com


Beeline and Blue is a full service reprographics firm in Des Moines, Iowa. They have been in business since 1958 and strive to produce top-quality products using the latest technology and the finest materials available.


I ran the event, coordinated with vendors, created all of the marketing signage, wayfinding assets, handouts, trade show displays, and more.


To increase awareness of Beeline and Blue’s plethora of services, the company held an open house on March 11, 2014. Approximately 230 people attended the event.


Click the images below to scroll.

The Fabric Display hop up banner was and the cut-out poster on the left were created for the event, but the banner is intended to be used by Beeline and Blue in the future. The poster uses elements of the original art by John Sayles.

Beeline and Blue is a widely respected and innovative company not known for being particularly subtle in their methods, advertising or results. This banner captures some of the swagger of the company while also dramatically demonstrating the benefits of a big and bold tradeshow display.

Registration and welcome area. Eight total banners (two hanging and two Digitrans pictured), the hanging mobile (one of three in the building) and the three posters on the left were created for the event.

This is one of nine banners printed for the event. Using images provided by Canon® and a custom background, this art was taken from a very bland and straightforward concept to an eye-catching, but sophisticated design that was lauded by the Canon® representatives at the event.

Twelve station signs were placed at different areas of Beeline and Blue and carried the folk art theme throughout the building.

The typography, custom background, and photography of this hop up are intended to be reminiscent of the acting president's recent trip to Italy.

The door prizes were advertised at the registration table using 2'x3' full-color prints mounted on Foamcore.

Twenty sell sheets highlighting Beeline and Blue’s services were created for the open house and have also been used since in daily sales efforts.

This monster of a banner designed for the open house, but with the idea that it would also serve as a long-term advertisement for the company. The banner is 16-feet long and was printed in-house.